ABOUT FCI

WELCOME TO FORMIDABLE COACHING INSTITUTE

our values

FCI Core Values

Our Company Environment
Both students (past and present) and employees are considered beloved members of the Formidable Coaching Institute organization.

Commitment
“We deliver what we promise, when we promise it, and so much more.”

Empowerment
“We encourage members to live their best life. We do our best to assist them on their journey through training opportunities and listening to them and their dreams.”

Equality
“We believe in equal opportunities for everyone regardless of their gender, sexual orientation, race, culture, or religion.”
Faith: “We trust God to provide for all our personal and professional needs, easily and effectively as only He can. We understand that everything we go through is part of God’s plan and that He only wants the best for us.”

Our History & Rebrand
In 2020 Intercontinental Coaching Institute became Formidable Coaching Institute. Our name has changed but our quality instruction and preparation remain steadfast. We hope you love our new look as we strive to reflect the evolving needs of our clientele--global leaders.

Who We Are

Our Company
Formidable Coaching Institute is a subsidiary of Formidable Woman® University. This is our certification hub where we offer world-class training, assessment, credentialing and support.

Our Company Products and Services
1. Using our creativity, we provide innovative and effective coaching methods and materials.
2. We provide materials not only about how to coach, but how to run an effective business.
3. We provide multiple areas of certification allowing for us all to have success in the areas that we are most passionate about.
4. We create and form partnerships that are inspiring and profitable.
5. We work and train with people from all nations and cultures.
6. We exceed our client’s expectations.

our VISION

Our Unified Vision
Our vision is Confident Women Around the World.

Our Mission at FCI
To provide educational programming and curriculum that promotes confidence and competence.

our MISSION

Interesting Facts About Coaching

Clients are 80% more likely to attain goals with a trained and certified coach.
Potential clients see the certification of a coach as proof of their training and experience.
Being able to tell your client you are certified gives you the confidence a potential client senses. It attracts them to you (which means less work on your part).
From a recent ICF study, they found that over 90% of full time coaches earn $80,000.00 annually or more.

Meet our Founder

Dr. Shekina Farr, Ed.D., M.C.C.
Named among Atlanta's Power 25, Dr. Shekina Farr runs Formidable Woman, the #1 international confidence and women's empowerment brand whose mission is to champion confidence in women--globally. Her signature publications include Formidable Woman and Formidable Men Magazines. She has been featured by FOX, CBS, NBC, Black Enterprise, Forbes and more.

She is a member of Lean In Atlanta, Forbes Coaches Council, Farr's Best, the National Association for Multicultural Education and the National Association of Professional Women. She resides in Atlanta, GA with her family.
Learn more about Dr. Farr at www.formidablewoman.online.

Credentials at a glace:

Council Member, Forbes Coaches Council
MCC - Master Certified Coach, International Institute of Coaching Studies
Certified Coach Trainer, International Institute of Coaching Studies
Certified Superintendent, GA Association of Professional Standards Commission
Ed.D. - Doctor of Education, Educational Leadership, North Carolina State University
Ed.S. - Education Specialist degree, Educational Leadership & Policy Studies, North Carolina State University
MSA - Master's, School Administration, North Carolina Central University
BA - Bachelor of Arts, French Linguistics, North Carolina Central University

Formidable Coaching Institute is accredited through the International Institute of Coaching Studies and the International Coaching Bureau.